TRENDS Group uses an insightful approach when it comes to data, combining mathematical metrics with our vision of the industries.

We analyze huge amounts of influencers to crystallize our picture of trends among them.

Traditional PR approaches to journalists are becoming less and less efficient nowadays, so we are constantly researching and reaching out to the media outlets that would be most efficient and relevant to our clients.

We deliver holistic reports so our clients can evaluate and track the efficiency we provide on their own.

Finding the most relevant and impactful media has been at the forefront of TRENDS Group from the very beginning. We are working with a wide-ranging circle of influencers, from micro to celebrities. We are constantly evaluating engagement metrics, audience demographics and the credibility of both media and influencers. We make sure every partnership brings the most of it.

We use KPI’s (Key Performance Indicators) and a comprehensive set of metrics to measure the success of the brand content and strategy, including:

1. Engagement Metrics
2. Reach and Impressions
3. Conversion Rates
4. Audience Demographics
5. ROI (Return on Investment)
6. Content Performance
7. Brand Sentiment

Teams at TRENDS Group are composed of professionals with according specialty: PR, influencer marketing, brand content, brand strategy, etc. This allows us to be as flexible as possible, making it easier to prioritize clients’ vision and goals.