In Europe (Paris), Asia (Tokyo), and Middle East (Dubai)
Global communication agency with wide-ranging expertise in a creative field, data and network
TRENDS Group is a global communication agency that focuses on international and local brands in Europe, Asia and the Middle East
In 2016, in the heart of Paris, birthed TRENDS. What began as a fledgling venture soon captured the world’s attention. By 2022, TRENDS had planted its flag in Tokyo, and just two years later, it conquered Dubai.
But it’s not just about expansion. It’s about understanding the unique needs of each client and delivering tailor-made strategies that propel brands forward.
Today, with 30 talented individuals scattered across the globe, TRENDS stands tall as a human-sized-powerhouse in the branding world.
In a world that's constantly changing, TRENDS’ commitment to staying ahead of the curve is what keeps our clients at the top. They’re not just part of the industry; they’re shaping its future.
So, if you’re looking to elevate your brand’s awareness and empower your messaging, look no further than TRENDS. We are not just an agency; we are your partners in success.
Take a look at our cases
Our services
Now, what sets TRENDS apart? It’s our unique blend of artistry and strategy. We don’t just tell stories; we craft narratives that resonate. From managing press relations to influencers relations, and creating riveting content, TRENDS does it all.
Influencers marketing
Branded content
Press relations
Events
Brand strategy
Influencers marketing
Branded content
Press relations
Events
Brand strategy
TRENDS Group is founded in Paris
TRENDS Group is opening its office in Tokyo
TRENDS Group is opening its office in Dubai
Internationally Awarded
Our clients
Our portfolio? Oh, it’s as diverse as it gets. Lifestyle, fashion, sports, gastronomy, travel, and tech—TRENDS adapts to every sector with ease.
Our secret? A relentless pursuit of innovation and a deep understanding of shifting global market trends.
Get to know TRENDS
TRENDS Group provides services in a wide range of markets, including lifestyle, fashion, sports, culinary, travel and technology industries
TRENDS Group uses an insightful approach when it comes to data, combining mathematical metrics with our vision of the industries.
We analyze huge amounts of influencers to crystallize our picture of trends among them.
Traditional PR approaches to journalists are becoming less and less efficient nowadays, so we are constantly researching and reaching out to the media outlets that would be most efficient and relevant to our clients.
We deliver holistic reports so our clients can evaluate and track the efficiency we provide on their own.
Finding the most relevant and impactful media has been at the forefront of TRENDS Group from the very beginning. We are working with a wide-ranging circle of influencers, from micro to celebrities. We are constantly evaluating engagement metrics, audience demographics and the credibility of both media and influencers. We make sure every partnership brings the most of it.
We use KPI’s (Key Performance Indicators) and a comprehensive set of metrics to measure the success of the brand content and strategy, including:
- Engagement Metrics
- Reach and Impressions
- Conversion Rates
- Audience Demographics
- ROI (Return on Investment)
- Content Performance
- Brand Sentiment
Teams at TRENDS Group are composed of professionals with according specialty: PR, influencer marketing, brand content, brand strategy, etc. This allows us to be as flexible as possible, making it easier to prioritize clients’ vision and goals.