Co Founders of TRENDS group announce the launching of Dubai office in Strategies cover
This interview have been published on cover of Strategies, major french marketing magazine, you can find it here in original version. After Europe and Asia, the Relations Press, Influencer Relations, Content, and Brand Strategy group founded by Sarah Sandra Taibi and Jean-Baptiste Quesnay in 2016 is opening an agency in […]
TRENDS group CEO interviewed in CB NEWS about his agency vision
Our CEO Jean-Baptiste Quesnay was interviewed by french CB NEWS to talk about the agency with some short questions. See the interview in french here. CB News: In one sentence, what does Trends Paris do for brands? Jean-Baptiste Quesnay: We’re a brand awareness marketing agency, boosting brands’ presence in the […]
TRENDS group CEO interviewed in Marie Claire to talk about Olivier Rousteing’s Balmain Army
Our CEO Jean-Baptiste Quesnay was interviewed by french Marie Claire to talk about the influence of Olivier Rousteing’s Balmain Army. An article here in english, with the original version in french here. Formed in the early 2010s by Olivier Rousteing, the “Balmain Army” is made up of iconic models and […]
With AI, are today’s Copywriters the Art Directors of tomorrow?
In the traditional realm of marketing and advertising, the creative process often involved distinct roles for copywriters and art directors. However, the landscape of creative industries is undergoing significant transformations, with copywriters emerging as the new architects of visual narratives. This paradigm shift is propelled by innovative tools like Midjourney […]
