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Celio collaborates with Umbro

The men's ready-to-wear brand Célio has decided to reinvent itself by launching a new collaboration with the British sportswear brand Umbro. This collaboration marks a first for Célio, aiming to modernize its image while staying true to its slogan "Be Normal."

Exclusive Range of Streetwear Pieces

Together, the two brands have curated an exclusive range of 17 streetwear and urban pieces designed to accompany today's man in his everyday life. The first part of this collaboration, the initial drop, was launched in Célio stores on March 11th. The second part of the collection was previewed by TRENDS Paris on March 30th.

Effective Communication Strategy

This capsule collection is the outcome of a successful collaboration between two complementary brands, offering modern, comfortable, and versatile outfits for everyday wear. Célio entrusted TRENDS Paris with managing its influencer and press strategy for this collaboration with Umbro. The agency crafted an effective communication plan focused on creating buzz around the collaboration, allowing Célio to reach a broad audience and attract attention to its brand, particularly among younger generations.

Brand Image Refresh and Modernization

Thanks to this successful collaboration, Célio was able to refresh and modernize its image while staying true to its brand positioning. TRENDS Paris supported Célio in its renewal process by proposing an effective and relevant communication strategy. This success exemplifies TRENDS Paris' ability to help brands reinvent themselves and thrive in the fashion and ready-to-wear market.

Client

Umbro

Project Type

Press Relations Influencer Marketing

Market

France