Home Brand content creation for Puma and Intersport

Brand content creation for Puma and Intersport

PUMA, the German sporting goods brand, decided to reaffirm its resolutely sporty DNA by collaborating with the INTERSPORT group on a photoshoot. This collection, combining sport and style, was shot in the heart of Paris.

Partnership with TRENDS Paris

TRENDS Paris, a communication agency specialized in fashion and sports, was delighted to participate in the production of this photoshoot and the shooting of the video, in partnership with INTERSPORT. The agency also played a role in implementing this digital campaign, working on the communication strategy and content creation for social networks.

Successful Campaign Execution

The result of this collaboration was a successful campaign that effectively showcased the collection. The photos and videos were shared on the social networks of PUMA and INTERSPORT, as well as on the accounts of the influencers who participated in the project. These posts generated a high level of engagement from the community, contributing to the success of the communication campaign.

Highlighting Sporty DNA

By highlighting PUMA's sporty DNA in collaboration with INTERSPORT, this campaign resonated with the target audience, emphasizing both style and performance. TRENDS Paris played a pivotal role in bringing this vision to life, ensuring the campaign's success across digital platforms.

Client

PUMA

Project Type

Branded Content | Influencer Relations

Market

France