Home Launch of the collaboration between Myd and Amaury Paris

Launch of the collaboration between Myd and Amaury Paris

This summer, Amaury and Myd decided to collaborate on a capsule collection featuring two unique pairs of glasses. Renowned for their creativity, the two artists brought their personal touch to each pair, offering fashion enthusiasts a high-quality accessory that reflects their unique style.

Virtual Alternative Creation

The collaboration was scheduled to launch on Tuesday, October 6, 2020, but unfortunately, due to health conditions, the event was canceled. Nevertheless, the TRENDS Paris agency worked with Amaury and Myd to create a virtual alternative that would allow for a safe celebration of the eyewear collection. Instead of holding a physical event, the agency organized a gifting event where 20 content creators and five hand-picked journalists received a bathrobe featuring designs by Amaury and Myd.

Personalized Touch and Engagement

Each robe was accompanied by personalized messages for each recipient, adding a personal touch to this original alternative to the physical event. Although the event did not take place as planned due to COVID-19, the collaboration between Amaury and Myd still received great visibility thanks to the involvement of the TRENDS Paris agency.

Buzz Creation and Visibility

Working with leading content creators and journalists, the agency created a buzz around this unique eyewear collection and the creative partnership between these two talented artists. Through strategic engagement and virtual gifting, TRENDS Paris ensured that the collaboration garnered significant attention and visibility despite the challenges posed by the pandemic.

Client

Amaury Paris

Project Type

Press Relations| Influencer Relations

Market

France