Home Live Open Windows” Launch Party for Asus

Live Open Windows" Launch Party for Asus

TRENDS Paris orchestrated a memorable launch for the new line of Asus computers. Nearly 100 hand-picked guests, including lifestyle influencers and journalists, were invited to discover the brand's innovative features.

Customized Support

The agency provided customized support, from selecting guests to implementing the event organized by the WBA agency.

Success Metrics

It was a resounding success: more than 80 earned media contents were generated, reaching nearly 1 million people in a single evening.

Impact for Asus

A real coup for Asus, which gained visibility among an influential and committed audience.



Project Type

Influencer Relations Events