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Press Relations for the first UFC fight in France

TRENDS Paris was proud to handle the press relations for the first-ever UFC event in France, marking the entry of the world's most prestigious combat sports organization into the country.

Media Strategy Development

Our team collaborated closely with the UFC to develop a media strategy that would create a sensation.

Exclusive Interviews and Publications

We organized exclusive interviews with the fighters, maintained regular publications in the UFC newsroom, and ensured a strong presence with sports journalists.

On-Ground Media Coordination

Additionally, we coordinated media relations on the ground, inviting journalists to attend press conferences, weigh-ins, and preliminary events to provide comprehensive coverage of the event.

Social Media Monitoring

We closely monitored media and fan reactions on social media platforms to ensure maximum exposure.

Outcome

The outcome? Exceptional media coverage for the UFC in France, including features in TV news, newspapers, magazines, and on social networks. This success further solidified the UFC's position as the undisputed leader in the world of combat sports.

Client

UFC

Project Type

Press Relations