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Puma Suede x Bikelife

PUMA, the renowned sports brand, has partnered with a group of young BMX riders to showcase its iconic SUEDE sneakers, forming a crew fueled by the spirit of Bike Life.

Strategic Support by TRENDS Paris

TRENDS Paris, the influencer marketing agency, provided strategic support to PUMA throughout the collaboration, from concept creation to planning, including the production of a photoshoot and a mini-film shot on film with a street edge.

Dynamic Video Presentation

The outcome of this exciting collaboration is a dynamic and captivating video titled "PUMA x BIKELIFE," available on YouTube. The video features the young riders displaying impressive BMX moves while showcasing PUMA's SUEDE sneakers, highlighting both style and performance.

Authentic Urban Aesthetic

The photo shoot, captured on film, perfectly encapsulates the authenticity and urban aesthetic of this unique partnership.

Maximized Exposure and Success

With TRENDS Paris' strategic guidance and influencer marketing expertise, the PUMA x BIKELIFE campaign garnered maximum exposure, quickly reaching the number two trending spot on YouTube. This successful collaboration presented PUMA's SUEDE sneakers in a fresh and engaging manner, capturing the attention of street culture and sports enthusiasts, and reaffirming PUMA's status as a trend-setting brand. It's a testament to the effective partnership between PUMA and the BIKELIFE crew, supported by TRENDS Paris.



Project Type

Press Relations Influencer Relations Brand Content