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Uber Eats - "Food Match

To celebrate the kick-off of Euro 2020, the home delivery platform Uber Eats is bringing together two of the French people's favorite subjects: soccer and food. With an original creation of jerseys in collaboration with Adidas, contests, and original and interactive content featuring the participation of French soccer stars, Uber Eats is deploying all its inventiveness and aims to delight soccer fans.

Influencer Marketing by TRENDS Paris

Uber Eats has entrusted TRENDS Paris with the influencer aspect of this 360° campaign. A digital operation that TRENDS Paris deployed in three phases: teasing, an interactive "food match," and finally original "press conferences" with the captains of the different "teams": Hakim Jemili, Marie Papillon, Tonio Life (among others), as well as Djibril Cissé and Julien Beat.

Social Media Amplification

The campaign was massively relayed on social networks, reaching a global audience of 21.6M overall. This extensive reach contributed to the campaign's success in engaging soccer fans and food enthusiasts alike, highlighting the innovative collaboration between Uber Eats, Adidas, and the featured influencers.

Client

Uber Eats

Project Type

Brand Content | Influencer Relations

Market

France